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Dining brands enhance loyalty program with app

LIFESTYLE
PHOTO CAPTION: Globe Telecom President and CEO Ernest Cu (5th from left) and The Bistro Group President and COO Jean Paul Manuud (6th from left) show the new BFF mobile app.  Together with them are (from L-R):   Rechele Tiongson, TBG VP Operations (TGIFridays); Stephanie Kubota, RUSH Product Manager; Glenn Estrella, SVP Globe Digital Ventures; Lisa Ronquillo. TBG VP Marketing;  Amy Palisoc, TBG VP Business Development; Meanne Quiambao, Globe Business Sales Head; Jane Mancia, Globe Business Cluster Sales Head; Luigi Reyes, MYNT VP Business Development; Patricia Joaquin-Publico, TBG CFO;  Guia Abuel, TBG VP Operations (Italiannis, Baker and Cook); and Diorella Oledan, TBG VP Operations (Krazy Garlik, Village Tavern, Village Tavern, Texas Roadhouse and Bulgogi Brothers).  

The Bistro Group, a collection of international and homegrown casual dining brands, has launched the Bistro Frequent Foodie (BFF) loyalty app in partnership with Globe Digital Ventures, Globe Telecom’s in-house digital enabler.

The BFF app complements the BFF card and provides Bistro Group’s customers the total Bistro experience offline and online.  It allows customers to keep track of their vouchers, receive exclusive discounts and make reservations. 

With the new digital-based loyalty program, The Bistro Group is able to efficiently manage their customer rewards and makes it easier for loyal diners to avail them. The enhanced loyalty program creates a seamless rewards system that in turn, elevates customer experience. 

The app is powered by RUSH, a comprehensive digital loyalty platform created by Globe Digital Ventures that gives businesses the flexibility to create their own custom-branded app, streamline their loyalty program and gain customer insights through real-time analytics, equipping merchants with digital capabilities that can enhance customer service, engagement and retention.   

“Today’s conventional methods of customer retention is not enough. Almost every establishment in the Philippines has a loyalty card.  Forward thinking brands know how to leverage both traditional and digital loyalty marketing,” said Glenn Estrella, SVP for Globe Digital Ventures.

 “As a leading restaurant brand, we are committed to delivering stellar service and offering delectable culinary creations. This is precisely why The Bistro Group is launching the BFF app for all our loyal diners. As Bistro Frequent Foodies they can enjoy the perks of our enhanced loyalty program through the BFF app,” said Lisa Ronquillo, The Bistro Group VP of Marketing. 

The Bistro Group manages 16 international and homegrown food concepts that offer a variety of casual dining brands including Denny’s, Italianni’s, Buffalo Wild Wings, Bulgogi Brothers, Baker and Cook, Fish & Co, Krazy Garlik, Modern Shanghai, TGIFridays, Texas Roadhouse, Village Tavern, Watami and Plank Superdough Pizza.

With the BFF Card, a cardholder is entitled to the following privileges:

– 30% OFF on bills every Monday
– 20% OFF on bills from Tuesdays to Sundays
– A complimentary single serving of regular coffee or hot tea with entree purchase
– Six (6) ₱250 OFF E-Vouchers (Get ₱250 discount on total bill with a minimum purchase of ₱1,000 on cardholder’s next visit)

The BFF Card can be availed for only ₱2,500 on member restaurants of Bistro Group.

For more details, visit the www.bistro.com.ph and https://www.rush.ph. (PR)

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